Firefly Leads the way with Digital Top Screens’ Debut in Spain

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In a landmark collaboration, Firefly, the fastest-growing mobility-based media company in the United States, has teamed up with Hangry Media to introduce Digital Top Screens to the streets of Madrid. This transformative partnership marks a significant milestone in Spain’s advertising landscape, offering a new avenue for brands to captivate audiences and stand out amidst the cosmopolitan landscape of the Spanish capital.


The collaboration introduces Firefly’s cutting-edge Hardware-as-a-Service (HAAS) and Software-as-a-Service (SAAS) advertising formats to the Spanish market, ensuring not just visibility but also memorability for advertisers. Digital Tops offer a dynamic canvas for creative content, allowing brands to leave a lasting impression on both locals and tourists amidst the traditional advertising landscape.

The digital nature of advertising provides real-time campaign management capabilities. Brands can swiftly measure the effectiveness of their advertisements, utilizing data and analytics to refine targeting strategies and optimize campaign performance.

The launch marks Firefly’s latest collaboration, following its successful partnership with Viola Outdoor in Abu Dhabi. This expansion means that Firefly’s advertising opportunities now extend to five countries.


The introduction of Firefly’s Digital Top screens by Hangry to the Madrid market brings forth a multitude of benefits for the city:

  • Urban Modernization: These screens contribute to the technological advancement and modernization of urban spaces in line with Madrid’s progressive vision.

  • Tourist Engagement: Madrid, a top global tourist destination, welcomes millions of visitors each year. Digital Top screens provide a familiar yet engaging visual experience for tourists, enhancing their exploration of the city.

  • Economic Stimulus: The collaboration stimulates economic growth by creating additional income streams for rideshare, taxi fleets, drivers, and audience measurement in the advertising sector.

  • Data-Driven Insights: Brands gain valuable insights into their market through Firefly’s SAAS technology, allowing for hyper-targeted advertising efforts based on location, time, and demographics.



Hangry Media, a startup founded by three IE Business School MBA graduates as a final project, is now one of the leading media communications specialists based in Madrid. As a leading media agency dedicated to bringing fresh, dynamic solutions to the forefront of advertising, Hangry specializes in elevating brands through an unparalleled fusion of creativity and mobility.

At Hangry Media, the founders have always envisioned a future where brands seamlessly connect with their target audience, leaving a lasting impression in the evolving landscape of mobility. By combining creativity, technology, and strategic alliances, Hangry strives to shape the way brands engage with consumers on the move.

Hangry Media creates memorable brand experiences through an all-encompassing marketing strategy that seamlessly integrates digital, physical, and experiential sampling campaigns within the dynamic realm of mobility.


Firefly is a data-first mobile media network delivering the most relevant experiences and content to the most relevant consumers through car top and in-car display technology. Our smart screens deliver dynamic, contextually aware brand activations, empowering them to efficiently engage consumers in major markets across the U.S. Each month, Firefly’s network delivers over 1 billion impressions on the streets and in the vehicles of New York City, Los Angeles, Chicago, San Francisco, Las Vegas, Miami and many more cities.

Founded by Kaan Gunay (CEO), Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago, and Istanbul.

Source: Firefly

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