Firefly Expands Reach In Vegas Market Through Asset Purchase of Taxi Ads Las Vegas
Las Vegas, NV — Firefly, an industry leader in mobility advertising, announced today the closing of an asset purchase of Taxi Ads Las Vegas. In connection with the purchase, Firefly signed agreements with four additional taxi and bus fleets in Las Vegas.
This move solidifies Firefly’s position as the leader in taxi advertising in the Las Vegas market and answers the call for increased demand and market penetration from advertisers.
“The Las Vegas market is an exciting one for our company, and we’re excited to add Taxi Ads Las Vegas inventory to our ever-growing presence,” said Kaan Gunay, co-founder and CEO of Firefly. “Mobility advertising is on an upward trajectory, and we anticipate continued growth and success in 2022 in multiple markets across the U.S.”
With a neverending roster of experiences, shows, and performances slated for 2022 and beyond, Las Vegas saw a significant period of recovery earlier this year. As rideshare prices have increased, the Las Vegas taxi industry has experienced a boom in users and activity in 2021.
Partners and advertisers interested in learning more about Firefly, please visit Fireflyon.com.
ABOUT FIREFLY
Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.
Founded by Kaan Gunay (CEO) and Onur Kardesler, Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit fireflyon.com.
Written By Maree Jones
