Fill Up Media Signs Partnership With VIOOH
VIOOH, the leading premium global digital out of home supply-side platform, recently announced its new partnership with Fill Up Media, the French leader in outdoor digital advertising at petrol stations.
Already present in 17 countries, the VIOOH platform has been available in France since July 2021. It connects buyers and sellers of outdoor digital advertising in a premium marketplace. VIOOH works with leading demand side partners (DSPs) in the programmatic field, a rapidly growing sector on an international scale, and is partnered with the likes of The Trade Desk, Hawk, Displayce and Hivestack, and more.
VIOOH offers users access to first-class DOOH inventory across the globe, including the likes of JCDecaux, the number one outdoor advertising company worldwide.
By signing this partnership, Fill Up Media will soon be offering its inventory within the VIOOH platform, which consists of 4,000 screens across 630 petrol stations. This will allow Fill Up Media to market its innovative offering to new advertisers while enjoying the advantages of the VIOOH platform – such as flexibility in programmatic trading, facilitating mid-campaign changes or modifications to adverts, the possibility of using primary and third-party data for more precise targeting, as well as the opportunity to create omni-channel synergies and added value.
“We’re thrilled to be announcing this strategic partnership with Fill Up Media, whose dedicated screens in petrol stations will complement our existing inventory in the French market,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “I look forward to seeing the many campaigns that will result from this new partnership. Thanks to VIOOH’s premium supply-side platform and to Fill Up Media’s specialist inventory, this partnership will allow more advertisers to create high-impact and data-driven DOOH campaigns at petrol stations across France,” added Conti.
“We’re delighted to be partnering with VIOOH and to soon be adding our offering into the mix as the largest outdoor DOOH network in France – with over 4,000 screens, enabling a reach of over four million motorists every week,” said Manuel Berland, President at Fill Up Media. “Programmatic buying is booming, so it was important for us to support this long-term trend to benefit advertisers and their campaigns. Through this partnership, Fill Up Media is strengthening its visibility and reaping the rewards of new growth opportunities. Furthermore, thanks to Fill Up Media’s expertise in the world of cars combined with solutions from other areas of outdoor advertising, we expect to create some great synergies,” added Berland.
VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 17 markets, with more to follow.