Encompass Media Group Reps w/ FRAMEN WeWork Network
Encompass Media Group has announced a partnership with FRAMEN to bring FRAMEN-managed digital out-of-home inventory in WeWork locations to U.S. advertisers**, adding a premium workplace environment to Encompass Media Group’s growing portfolio of place-based out-of-home media.
Through its partnership with FRAMEN, Encompass Media Group is making the WeWork DOOH Network available to advertisers as part of its broader workplace media offering.
The network includes 639 digital screens across 139 WeWork locations and reaches approximately two million visitors annually. Screens are positioned throughout the workplace environment, including entrance areas, elevators, community spaces, kitchens and hallways.
The collaboration gives advertisers access to a professional audience that includes executives, entrepreneurs, freelancers, consultants, remote workers and startup teams. The network’s audience profile has an average household income of $121,000 and an average age of 39.
“WeWork brings together a highly valuable professional audience in an environment where people are spending meaningful time throughout the day,” said Don Winter, Co-CEO of Encompass Media Group. “For advertisers, that creates an opportunity to build frequency and visibility within the workday itself.
Partner Adam Pierce added “Our partnership with FRAMEN allows us to bring this workplace media opportunity to our agency and brand partners as part of the broader range of environments available through EMG.”
Typical dwell time within WeWork locations ranges from three to nine hours, giving campaigns the opportunity to reach audiences multiple times as people move throughout the space. Advertisers can run both static and video creative, apply data-driven targeting and campaign controls, and measure outcomes including attention, recall, sales and footfall impact.
The addition of FRAMEN-managed workplace inventory further expands Encompass Media Group’s ability to connect advertisers with consumers in environments beyond traditional out-of-home placements. By working with FRAMEN, Encompass Media Group can offer advertisers access to workplace audiences during a significant portion of their daily routine while continuing to expand its portfolio of contextual, place-based media opportunities.
