Updated – Dynamic Digital Billboard Ideas
UPDATED – NEW IDEAS!
Instead of displaying the static image typical of outdoor advertising, technology allows business owners to change up their advertising based on real-time conditions like the examples given below. You can communicate specific messages to customers based on time, temperature, social media streams, countdowns for specific events, and more.
The dynamic and conditional digital billboard ideas below can be done using most scheduling software’s built-in features. Including time/temp, RSS feeds, counter widgets, etc.
How could this change your client’s advertising landscape? What can you dream up to tell customers what they’re up to right now?
What if you were…
a heating and cooling company that wanted to display live temps in a creative way?
a watch or jewelry company could display their inventory with the live time displayed on it?
an advertiser that wanted to grow their social media by displaying a live followers count on their billboard?
a boutique or shop that wants to showcase their customers on billboards?
a restaurant that wanted to build awareness about their new location?
a sports team or sports fan that wanted to let people know the score for a big game?
…a hospital that lets patients know they can see a doctor quickly?
…a retailer that could advertise the need for an item based on the weather?
…a radio station that lets people driving by tune in to what’s playing now?
…a business that wanted your social media efforts to go past personal screens onto a bigger screen?
…a mechanic that could let people know there isn’t much of a wait for an oil change?
This is just scraping the surface of what digital billboards can do with current technology. The possibilities are almost endless! Do you have a cool idea or example of dynamic content? Share it with us at firstname.lastname@example.org