DOOH Partnership Brings Targeted Ads to Major Markets
Vengo Media Network, a place-based marketing tech platform offering digital DOOH services, is partnering with TransitScreen, a provider of real-time transit information via large format digital screens, according to a company press release.
TransitScreen’s network engages on-the-go residents and tenants across multi-family residential and commercial buildings in major markets. The partnership leverages Vengo’s software to add targeted content, advertising, and information to TransitScreen’s audience in top markets across the U.S.
“We have strong existing partnerships with both TransitScreen and Vengo. This integrated offering creates additional value for both our properties and residents,” Karen Hollinger, SVP of strategic initiatives at Avalon Bay, said in the release.
Multi-family real estate company AvalonBay was the first to add Vengo’s content to its TransitScreen deployments in its communities and leverage the platform to further connect with residents.
“TransitScreen is the market leader, providing the best local real-time information available to activate commercial real estate and communicate with residents and tenants,” Matt Caywood, founder and CEO of TransitScreen, said in the release. “Our partnership with Vengo brings even more options and levers to help our real estate partners customize and monetize their TransitScreen.”
Vengo Media Network is a DOOH solution, delivering content and DOOH media to consumers on the go. Vengo powers more than 1,500 kiosks and screens in the U.S. Founded in 2014, TransitScreen works with more than 1,000 customers across more than 50 cities in the U.S., Canada, and Europe.