Creating Successful DOOH Campaigns for Realtors
Digital out-of-home (DOOH) advertising is one of the most effective ways for realtors to build their brand and generate leads. Whether you’re promoting a listing, introducing yourself to a new market, or staying top of mind during slower seasons, digital billboards help you stay visible in high-traffic areas. But the success of a campaign depends on more than just being seen. It’s about what you show and how you show it.
Types of Ads That Work:
The most successful DOOH campaigns for realtors keep things simple and focused. Promote one listing at a time with a high-quality photo, a strong feature like “Pool Home” or “New Price,” and a clear call to action. Include your name, logo, and contact info, but don’t go overboard with too much text. People only have a few seconds to see your ad.
Personal branding ads also go a long way. A friendly headshot, your name, and a line like “Your Neighborhood Realtor” builds recognition over time. These are great between listings or when you’re working to expand your presence in a specific area.
Don’t overlook seasonal ads. Messages like “Buying This Spring? Let’s Talk” or “Thinking of Selling Before the Holidays?” keep you relevant and help spark conversations. They’re also a good way to remind past clients you’re still active and available.
What to Avoid:
Trying to do too much on one ad is the most common mistake. Avoid listing multiple properties in a single creative. It becomes cluttered and hard to read. Each home deserves its own spotlight.
Also skip group photos of teams or brokerages with lists of names and titles. These ads are too busy and don’t make a memorable impression.
And always consider the location of the billboard. Don’t promote a luxury listing on a board in a budget-conscious area, or vice versa. It can confuse your audience and waste your ad spend. Match the message to the neighborhood.
Final Tip:
DOOH is powerful when it’s clean, clear, and consistent. Stick to one message per ad, use large visuals, and refresh your creative often. With the right approach, digital billboards can become a reliable part of your real estate marketing toolkit.
