Carvertise and Azira Partner to Bring Visitation Attribution and Measurable ROI to Destination Marketing Campaigns
New partnership combines rideshare advertising with location intelligence to help DMOs measure real-world visitation impact from out-of-home media
WILMINGTON, Del., June 2, 2026 — Carvertise, America’s leading rideshare advertising company, today announced a new strategic partnership with Azira, a leader in location intelligence and advanced attribution technology, to deliver real-world visitation measurement and campaign attribution for destination marketing organizations (DMOs), tourism boards, and travel brands.
The partnership enables tourism marketers to move beyond traditional awareness metrics and better understand how mobile out-of-home (OOH) advertising influences traveler behavior, visitation, and economic impact.
By combining Carvertise’s nationwide fleet of branded Uber, Lyft, and delivery-driver vehicles with Azira’s location intelligence platform and attribution capabilities, destinations can now measure how many consumers exposed to a rideshare advertising campaign later visited the promoted destination.
The result is a new level of accountability and transparency for tourism-focused out-of-home advertising.
For years, destination marketers have faced a common challenge: proving how awareness-driven media contributes to measurable visitation outcomes. While digital advertising offers click-through and conversion tracking, most out-of-home campaigns have historically relied on estimated impressions and brand lift metrics, leaving a gap between awareness and measurable ROI.
This partnership closes that gap. The new capabilities are already demonstrating how rideshare advertising can influence measurable destination visitation.
In a recent campaign with Visit Fort Worth, Carvertise deployed a targeted rideshare advertising campaign throughout the Kansas City market to increase destination awareness and drive visitation to Fort Worth. Using Azira’s attribution capabilities, the campaign generated more than 2,600 verified visits and contributed an estimated economic impact exceeding $800,000, helping quantify how mobile OOH advertising influenced real-world travel behavior.
Together, Carvertise and Azira are bringing awareness and attribution into a single tourism media solution, giving DMOs the ability to connect high-frequency physical-world exposure with verified visitation analysis and real-world measurement.
“Tourism marketers are increasingly being asked to demonstrate not just reach, but measurable business impact,” said Dave Fall, Chief Product Officer at Azira. “This partnership brings together Carvertise’s innovative vehicle-based advertising platform and Azira’s location intelligence platform, including advanced attribution and measurement capabilities, to give destinations a clearer understanding of how out-of-home media influences visitation and traveler behavior. Together, we’re helping marketers better understand campaign impact through measurable, data-driven insights that connect media exposure to meaningful business outcomes.”
Carvertise specializes in hyper-targeted rideshare advertising campaigns that place branded vehicles directly within key feeder markets, event environments, airports, downtown corridors, entertainment districts, and other high-traffic tourism zones. The company’s campaigns are designed to create repeated real-world visibility and sustained audience exposure where consumers naturally move throughout their day.
With Azira’s attribution technology now integrated into those campaigns, tourism organizations can gain deeper insight into post-exposure behavior, including visitation lift, traveler movement patterns, and destination-level campaign impact.
The partnership also reflects a broader shift taking place across the OOH industry, where marketers increasingly expect the same level of measurement, accountability, and performance visibility from physical media channels that they receive from digital campaigns.
“This partnership represents both a major step forward for destination marketers and the future of measurable OOH advertising,” said Mac Macleod, CEO of Carvertise. “Our campaigns have always delivered strong visibility and real-world audience engagement, but DMO marketers today want deeper attribution and clearer ROI measurement. By partnering with Azira, we can now help destinations understand not only how many people saw their campaign, but how many actually visited. It bridges the gap between awareness and measurable outcomes, bringing a new level of intelligence and accountability to tourism advertising.”
The new attribution capabilities will support a wide range of tourism marketing initiatives, including destination awareness campaigns, feeder-market activations, convention and event marketing, seasonal travel pushes, sports and entertainment tourism campaigns, and large-scale citywide takeovers.
The partnership strengthens how DMOs evaluate destination marketing ROI, economic impact, and visitation performance tied to mobile OOH media campaigns.
The announcement also comes as destinations prepare for several major international sporting and tourism events expected to drive increased travel demand and destination competition across North America in the coming years. Carvertise and Azira expect demand for measurable destination marketing campaigns to continue accelerating as destinations compete for traveler attention, visitation, and economic impact during these high-profile moments.
As tourism organizations continue prioritizing measurable outcomes and data-driven decision making, Carvertise and Azira believe the future of destination advertising will increasingly center around solutions that combine physical audience engagement with verified attribution and visitation intelligence.
About Carvertise
Carvertise is America’s leading rideshare advertising company, helping brands reach audiences through high-impact rideshare vehicle advertising campaigns across major U.S. markets and Canada. Through wrapped Uber, Lyft, and delivery-driver fleets, Carvertise delivers hyper-local, high-frequency visibility for brands across tourism, healthcare, technology, entertainment, retail, legal and event marketing.
About Azira
Azira delivers the next generation of location intelligence, powered by AI. Built on a privacy-first, consent-driven data infrastructure of trillions of global location signals, Azira unifies diverse data sources through a secure data spine and leverages advanced data science and patented machine learning models to deliver resilient, future-proof analytics and marketing solutions.
Azira streamlines the entire marketing and operations lifecycle for leaders in travel, tourism, hospitality, QSR, and retail – from understanding locations and audiences to activating and measuring campaigns.
With more than 15 active patents, Azira operates globally with headquarters in Pasadena and offices in Paris, Bangalore, and Sydney. Learn more at azira.com.
