Carvel® Unveils NYC’s First-Ever Soft Serve Dispensing Billboard
Kick off summer and enjoy a free serving of The Original Soft Serve™
ATLANTA, June 2, 2025 /PRNewswire/ — Carvel® is kicking off the summer season like never before – with the first-ever soft serve dispensing billboard, because when temps rise, only The Original Soft Serve® will do. On Wednesday, June 18 in New York City’s West Village, Carvel is serving up sweet, creamy soft serve straight from a billboard because every New Yorker knows it’s not Summer without Carvel™! Come by the coolest ad ever at 137 Perry Street from 12:00PM EST to 7:00PM EST to experience the billboard and enjoy a free serving of vanilla soft serve from Carvel while supplies last.
Carvel has a history of innovation that began in 1934 when the brand’s founder, Tom Carvel, had an ice cream truck famously break down in the middle of the blazing New York City summer heat. This is the moment when The Original Soft Serve™ was invented. Now, Carvel is bringing that same creative and original spirit to launch this one-of-a-kind advertisement to officially kick off the summer season.
“For the past 91 years, enjoying Carvel’s ice cream treats with friends and family has been a special and memorable part of Summer for our loyal fans and this year is no different,” said Jim Salerno, Chief Brand Officer at Carvel. “We look forward to officially kicking off Summer, or what we like to call Ice Cream Season, in a playful way because after all, It’s Not Summer Without Carvel.”
Members of Carvel’s Fudgie Fanatics loyalty program can expect special perks in addition to their free serving of The Original Soft Serve at the “It’s Not Summer Without Carvel” billboard on June 18, including the perfect topping – sprinkles* – and exclusive swag** like t-shirts, Carvel® gift cards, and more for the first 50 Fudgie Fanatic attendees. You can sign up to be a member of Fudgie Fanatics before June 18th for free at carvel.com/join-fudgie-fanatics, or on the spot at the billboard and receive a Buy One, Get One Free soft serve sundae reward, a free birthday reward, early access to new flavors and seasonal treats, and exclusive fan-only offers throughout the year (terms and conditions apply). All attendees will have the chance to participate in some sweet giveaways and exciting surprises throughout the day, so make sure to stop by!
If you can’t make it to NYC on Wednesday, June 18, you can still celebrate Ice Cream Season by visiting Carvel locations nationwide for the kickoff to summer BOGO Wednesday offer. At Carvel, every Wednesday when you purchase a classic soft serve ice cream sundae, you receive another FREE***! This tradition has been offered at Carvel shoppes since 1936 when Tom Carvel invented the concept of “buy one, get one.”
For more information on Carvel and “It’s Not Summer Without Carvel” billboard, please visit carvel.com/summer, or connect with us on Facebook, Instagram, TikTok and X. Carvel is one of the seven iconic brands within the GoTo Foods platform company alongside Auntie Anne’s®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s® brands.
*Free Rainbow Sprinkle Topping Offer
Offer valid only on June 18, 2025, from 11:00 AM to 7:00 PM at 137 Perry St, New York, NY 10014, or while supplies last. Free rainbow sprinkle topping available for up to 1,000 verified Fudgie Fanatics members (new or existing) who present either an Activation or Welcome Email and receive a red wristband from staff. Limit one topping per eligible participant. Offer applies only to free soft serve served during the activation. No cash value. Subject to availability and may be modified or canceled at any time.
**Swag Pack Giveaway
Offer valid only on June 18, 2025, from 11:00 AM to 7:00 PM at 137 Perry St, New York, NY 10014, or while supplies last. Limited to the first 50 verified Fudgie Fanatics members in line at the activation. Membership must be confirmed via Activation or Welcome Email and verified by event staff. One swag pack per verified member. No substitutions, exchanges, or cash equivalents will be provided. Total retail value of swag pack is $36. Offer subject to change or cancellation without notice.
*** BOGO Wednesday
Buy One, Get One Classic Sundae free on Wednesdays in-shoppe only at participating locations, while supplies last. Discount applies to Classic Sundae of equal value (extra toppings excluded). Not valid with any other discounts, coupons, or offers.
About Carvel®
Carvel® Ice Cream, founded in 1934, is the United States’ first ice cream franchise. It has become one of the most beloved and recognized names in the industry. The company is a leading provider of premium soft ice cream and hand-dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. As of March 30, 2025, the Atlanta-based Carvel had more than 370 locations in 14 countries. Join Fudgie Fanatics rewards program via SMS for exclusive offers. For more information, visit carvel.com, or connect with us on Facebook, Instagram, TikTok and X.
Media Contact – press@carvel.com
SOURCE Carvel
