Bus Shelter DOOH Exhibit Made into Taverna Entrance to Promote Mamma Mia Dinner Theater in Sweden
Clear Channel Scandinavia undertook the promotion of an ABBA-themed Mamma Mia! party event. Described as a dinner theater experience with active audience participation, the event unfolds in a venue designed to replicate the Greek taverna featured in the movie or play. While my familiarity with Mamma Mia! might be limited, I aim to convey the essence accurately.
With a rendition of the production taking place in Stockholm, Clear Channel Scandinavia sought to boost awareness and ticket sales through a creative approach. They devised a captivating new visual theme for one end of a bus shelter located at Hötorget, converting it into a vibrant party entrance.
What sets this campaign apart is the interactive element. A sensor triggers the display on the screen, seamlessly initiating a combination of video and music as the shelter doors open. This use of sensors is a noteworthy deviation from the more common application in digital signage for retail merchandising, making it a clever and engaging use of technology in the realm of digital out-of-home advertising.
Check it out here