BOLDSITE Media Partners With SNA Displays and Quividi to Power American Dream’s Immersive Advertising Experience
BOLDSITE Media, the destination media company that creates boundless brand environments in high-traffic public spaces, has partnered with SNA Displays, a top-tier LED display manufacturer that has built some of the largest and most iconic LED video installations in the industry, and Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for DOOH, to create a unique advertising experience for American Dream, Triple Five Group’s new retail-tainment complex in East Rutherford, New Jersey.
The evolution of shopping and entertainment, American Dream is an iconic destination hosting hundreds of retail, food and specialty stores together with indoor amusement parks and attractions: Nickelodeon Universe Theme Park, DreamWorks Water Park, Big SNOW Indoor Ski & Snow Park, Angry Birds Mini Golf and Blacklight Mini Golf, an NHL-size ice rink, and much more to come.
Throughout American Dream’s 3 million+ square foot complex, BOLDSITE Media’s UNIVERSE Network consists of 138 digital faces – ranging from large format LEDs to digital kiosks and parking deck entry LCDs, all deployed and operated by SNA Displays. The screens at American Dream have been strategically planned to deliver an exclusive full-motion digital media experience that allows brands to connect with consumers from entry to exit. With multiple assets within sight at any given time, the synchronized network creates a fully branded environment throughout the property.
To measure and prove the specific impact of the DOOH experience, the network has been equipped with Quividi’s audience & campaign intelligence platform. The solution provides audience impressions, insight and proofs of performance for all advertising campaigns being played and also enables real-time creative and targeted contextual messages, driving further engagement and sales. It also paves the way to programmatic trading.
“By integrating Quividi’s audience intelligence platform with our network of digital displays, BOLDSITE can provide our brand partners with real-time data, delivering a higher level of insight into consumer engagement”, says Bob Johns, President BOLDSITE Media. “This was a critical decision for us to help prove out the effectiveness of brand campaigns at American Dream.”
“BOLDSITE Media’s UNIVERSE Network is a truly unique DOOH experience, powered by SNA state of the art technology and Quividi’s high-fidelity data”, says Laetitia Lim, CEO Quividi. “Advertisers will be able to address visitors with the most engaging campaigns and measure and optimize their impact”.
“Our deployed media platform delivers the most capable playback solution for spectacular locations” said Mike Sabia, Client Service Group at SNA Displays. “Now, coupled with Quividi’s data, it allows advertisers to deliver the deepest brand engagements.”
Source: Abbie Ashford