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ASSEMBLY LAUNCHES SHOPCONNECT, A NEW RETAIL PLANNING TOOL TO DRIVE IN-STORE VISITS

January 9, 2024
Assembly NEW YORK, Jan. 9, 2024 /PRNewswire/ — Today, global media agency Assembly announced the latest in retail... Read More
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Categories: Blog, OOH News Tags: Assembly, launches ShopConnect

Bio Knit: The First-Ever Biodegradable Tension Fabric for OOH Advertising

January 9, 2024
SALT LAKE CITY, Jan. 9, 2024 /PRNewswire/ — After two years of testing, K&R Solutions Group has launched Bio Knit,... Read More
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Categories: Blog, OOH News Tags: Bio Knit, Fabric, OOH Advertising

CEN Media Partners with Place Exchange to Power Programmatic Buying Opportunities – and Measurement of its Digital Network Using PerView

January 8, 2024
CEN Place Exchange DOOH Programmatic New York, NY (Jan 8, 2024) – CEN Media, the premium digital out-of-home (OOH) network that... Read More
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Categories: Blog, OOH News Tags: CEN Media, partners with Place Exchange

For Fun: A Children’s Book About the Power of Billboards – Written & Illustrated by AI

January 5, 2024
Billboard Book Cover Once upon a time, in the quaint town of Chuckleville, there existed a small struggling... Read More
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Categories: Blog, OOH News, OOH Sales, Strategy Tags: Billboards, Illustration, Story

The Trade Desk and Circana Create New Partnership to Bolster Retail Data for Marketers in Australia

January 4, 2024
The Trade Desk & Circana November 3, 2023 – Sydney – Global advertising technology leader The Trade Desk today announced a... Read More
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Categories: Blog, OOH News Tags: Circana, The Trade Desk

Billups Expands EMEA Footprint with Outsight Acquisition

January 3, 2024
Billups Article NEW YORK, Jan. 3, 2024 – Billups, a global Out-of-Home (OOH) managed services agency helping advertisers... Read More
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Categories: Blog, OOH News Tags: Billups, Outsight acquisition

Kessler Outdoor Advertising Divests to Oliver Outdoor Advertising

January 3, 2024
Kessler Outdoor Oliver Outdoor Williamson Associates ZANESVILLE, OHIO, 1/3/24 – Kessler Outdoor Advertising has announced the sale of its assets in... Read More
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Categories: Blog, OOH Creative, OOH Sales, Strategy Tags: ad, Available, Clever

2023 The Scoop Most Popular Articles

January 2, 2024
2023 Most Popular Articles Below you will see The Scoops’ top 10 most popular blog posts in 2023. Check... Read More
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Categories: Blog, OOH Creative, OOH Sales Tags: blog post, The Scoops

50 Clever Billboard Ad Headline Ideas for Available Billboards

December 26, 2023
50 Available Billboard Ads Headline Ideas Check out these 50 ad headline ideas to post on your available billboards. These headline... Read More
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Categories: Blog, OOH Creative, OOH Sales, Strategy Tags: ad, Available, Clever

Clear Channel Outdoor, Terrible Herbst Score Touchdown-Worthy Ad Exposure for Brands for the “Big Game” and Beyond

December 21, 2023
NEW YORK, Dec. 21, 2023 /PRNewswire/ — Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of... Read More
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Categories: Blog, OOH News Tags: Big Game, Clear Channel Outdoor
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