billups Expands North American Leadership With the Return of a Familiar Face
NEW YORK – July 14, 2025 – billups, the world’s largest independent out-of-home (OOH) agency, today announced the appointment of Scott Blair as Head of Client Development, North America. This strategic addition to the leadership team underscores billups’ commitment to advancing its client-centric approach and accelerating growth across the North American market.
Blair, based in Denver, Colorado, brings a wealth of experience spanning agency, vendor, and sales leadership roles. He returns to billups after a successful tenure at OUTFRONT, where he worked with local, regional, and national teams and clients. Most recently, he served as Vice President, Regional Sales Director, Midwest. Throughout his career, Blair has been recognized for his expertise in OOH media strategy, sales innovation, and his leadership style that empowers teams to embrace change and deliver results.
A graduate of the University of Nebraska, Blair began his career in media at Bozell, where he gained foundational experience in all forms of advertising. He later advanced through key roles at The Integer Group and Posterscope, developing a deep understanding of strategic planning, client partnerships, and the evolving needs of advertisers. During his previous six-year tenure at billups, he played a pivotal role in the company’s early growth, helping to establish its Denver presence and contributing to significant revenue and team expansion.
In his new role, Blair will focus on enhancing client development, strengthening partnerships, and driving adoption of billups’ solutions across North America. His return comes at a time of rapid transformation in the OOH industry, as advancements in measurement, attribution, and technology redefine the channel’s impact for brands.
“Returning to billups feels like coming home to an organization where growth and a true partnership mindset are woven into every aspect of the business,” said Scott Blair, Head of Client Development, North America, billups. “During my first chapter here, I witnessed firsthand the energy and collective drive that propelled us to new heights. What excites me most now is the opportunity to help our team and clients embrace the evolving power of out-of-home, especially as measurement, technology, and scalability unlock new possibilities for brands. I’ve always believed in servant leadership and in rolling up my sleeves to support teams through change. I can’t wait to build on billups’ legacy and play a role in shaping the next era of OOH excellence.”
Jaime Byrdak, CEO, North America, billups, had this to say on Blair’s appointment: “Scott brings with him a fantastic blend of strategic vision and hands-on leadership. His deep understanding of our operation and the North American market will help us continue to set new standards for partnership and performance.”
Tony Stoering, Global Head of Client Development, billups looks forward to working closely with Blair. “Scott embodies the spirit of collaboration and growth that drives billups forward. I’m excited to work alongside him as we expand our client development efforts and strive to deliver even greater value to our clients and partners.”
Henry Lucas, Global Chief Revenue Officer, billups, said: “Scott’s expertise and passion for out-of-home will play a key role in advancing the adoption of solutions across North America and supporting our clients’ ambitions in the region.”
Blair’s appointment follows a series of strategic leadership hires and global expansions at billups, reinforcing the agency’s position as the world’s largest and most awarded independent OOH agency. With a team of more than 400 professionals operating in 19 countries across North America, EMEA, APAC, and Australia/New Zealand, billups continues to invest in top talent, patented technology, and data-driven solutions that deliver value and verified results for advertisers.
About billups
billups is an independent global out-of-home (OOH) agency helping advertisers, agencies and OOH media owners strengthen media performance through a patented analytics and measurement platform. With over 20 years of experience and employees spanning 19 countries, our team unites local OOH expertise with global accessibility to actualize international marketing initiatives. Using proprietary and patented AI-powered technology to plan, optimize, and report on media effectiveness, billups makes OOH an indispensable part of media plans.
Media Contact:
Jonathan Gardner
