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Best Candidates for Digital Billboard Advertising DOOH

Digital billboards (DOOH) is an advertising media that works for just about any advertiser. However, there are a few businesses that are a perfect fit for this advertising vehicle. This is because they fall under the following criteria: the number of ads needed, likelihood to change/revise ads, need for dynamic capabilities, location-based advertising, and length of the advertising campaign.

Best Candidates for Digital Billboard Advertising DOOH

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Real Estate Agents

  • General branding/services ads
  • Listing ads
  • Ability to easily change listing prices/sold!
  • Target specific areas/demographics
  • Competing with other advertisers in their industry

Auto Dealerships

  • General branding/services ads
  • Vehicles for sale ads
  • Larger quantity of ads needed
  • Oil changes, auto repair, employee of the month, customer spotlight
  • Sales and promotions
  • Competing with other advertisers in their industry

Retail Sales/Stores

  • General branding ads
  • Sales and promotions
  • Employment opportunities
  • Featured products

Medical (Hospital, Urgent Care, Dental, Etc)

  • General branding ads
  • Services ads
  • Employment opportunities
  • Community awareness

Entertainment Venues

  • General branding ads
  • Sales and promotions
  • Employment opportunities
  • Larger quantity of ads needed
  • Ability to change ads easily

Financial Institutions

  • General branding ads
  • Services ads
  • Sales and promotions
  • Employment opportunities
  • Ability to change ads easily
  • Community/PSA type ads
  • Competing with other advertisers in their industry

 

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