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Best Candidates for Digital Billboard Advertising DOOH

Best Candidates for Digital Billboard DOOH Advertising

Digital billboards (DOOH) is an advertising media that works for just about any advertiser. However, there are a few businesses that are a perfect fit for this advertising vehicle. This is because they fall under the following criteria: the number of ads needed, likelihood to change/revise ads, need for dynamic capabilities, location-based advertising, and length of the advertising campaign.

Best Candidates for Digital Billboard Advertising DOOH

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Real Estate Agents

  • General branding/services ads
  • Listing ads
  • Ability to easily change listing prices/sold!
  • Target specific areas/demographics
  • Competing with other advertisers in their industry

Auto Dealerships

  • General branding/services ads
  • Vehicles for sale ads
  • Larger quantity of ads needed
  • Oil changes, auto repair, employee of the month, customer spotlight
  • Sales and promotions
  • Competing with other advertisers in their industry

Retail Sales/Stores

  • General branding ads
  • Sales and promotions
  • Employment opportunities
  • Featured products

Medical (Hospital, Urgent Care, Dental, Etc)

  • General branding ads
  • Services ads
  • Employment opportunities
  • Community awareness

Entertainment Venues

  • General branding ads
  • Sales and promotions
  • Employment opportunities
  • Larger quantity of ads needed
  • Ability to change ads easily

Financial Institutions

  • General branding ads
  • Services ads
  • Sales and promotions
  • Employment opportunities
  • Ability to change ads easily
  • Community/PSA type ads
  • Competing with other advertisers in their industry

 

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