Bands and Artists are a Great fit for Billboards
Bands and artists have been utilizing billboards to effectively promote themselves since the 1960s. The 60s, the ’70s, and the ’80s were huge decades for rock and pop music. New genres were being born and music lovers couldn’t get enough.
For bands and artists looking to advertise using OOH campaigns, they now have the flexibility of targeting fans by demographics, location, and more with the power of DOOH. Nowadays, bands don’t have to be on a huge label to afford billboards. They can target their own towns locally, or use programmatic companies to post billboards all over the US.
The majority of band and artist billboards are used to promote new album sales and concerts. Sunset strip in California became a mecca for bands creating bold, eye-catching billboard ads. Check out some of these awesome billboards from the iconic sunset strip including The Rolling Stones, Pink Floyd, Diana Ross, Led Zeppelin, and more.