Ballyhoo Media Partners with StreetMetrics to Deliver Data-Backed Campaign Performance Across Its Ferry Media
Waterway media leader adds trusted measurement and attribution to deliver performance data to advertisers
Birmingham, Alabama April 9th, 2026 –Ballyhoo Media, the nation’s largest waterway media company, today announced a strategic partnership with StreetMetrics to bring trusted measurement and attribution capabilities across its national ferry media network. For the first time, waterway media will have measurement standards on par with those used by the largest transit and OOH media operators in the country.
Advertisers and agencies have long recognized the power of ferry media in the transit space and its ability to connect with premium, hard-to-reach commuters in uncluttered, captive environments. Now, through StreetMetrics’ measurement and attribution tools, the value that drives brands to buy can be quantitatively proven, giving agencies the data they require to confidently transact with ferry media in the same currency as the rest of the OOH ecosystem.
With StreetMetrics’ insights, agencies can plan using audience demographics and data on where ferry media over-indexes, evaluate campaigns with verified impressions, reach, and frequency reporting, and prove business outcomes through full-funnel attribution and brand lift studies.
“This partnership was about one thing: giving brands the confidence to buy ferry media at scale, backed by real data,” said Mike Riley, COO of Ballyhoo Media. “By partnering with the gold standard in transit measurement, we can now confirm what we and our buyers have known for years: that ferry media delivers some of the most premium, captive audiences in transit. And now we have the data to prove the real business outcomes it creates for the brands and agencies that invest in it.”
“Ballyhoo is doing something different in OOH, and they’re backing it with real accountability,” said Drew Jackson, CEO and Founder of StreetMetrics. “Their team understands that trusted data is what turns a media buy into a long-term partnership with advertisers. We’re proud to help them prove that value.”
The partnership is effective immediately, with measurement active across Ballyhoo’s onboard ferry assets and terminal locations across major U.S. transit systems, including the Washington State Ferries, Staten Island Ferry, Fire Island Ferries, and San Francisco Bay Ferry. The teams
plan to extend the partnership to Ballyhoo’s wrapped vessels in Washington D.C. and Chicago, as well as its digital boats in Tampa, Miami, Fort Lauderdale, and New Jersey.
About Ballyhoo Media
Ballyhoo Media is the nation’s largest waterway media company, specializing in ferry advertising, water taxi wraps, digital billboard boats, and experiential activations. With exclusive partnerships across major markets including New York, Seattle, San Francisco, Miami, Tampa, Chicago, and more, Ballyhoo helps brands reach premium, captive audiences through high-impact campaigns in environments that drive real-world engagement and business outcomes.
Learn more at ballyhooboats.com.
About StreetMetrics
StreetMetrics is the trusted out-of-home intelligence platform that helps media operators, agencies, and brands plan, measure, and prove campaign performance. Our methodology delivers daily metrics and attribution that the industry can rely on, while our AI-powered Intelligence Tool simplifies planning and optimization. With StreetMetrics, you can value inventory consistently, activate faster, and connect OOH campaigns to real-world results with confidence.
Learn more at streetmetrics.com.
