Ballyhoo Media Launches Premium 97-Screen Digital Network Across San Francisco Bay Ferry
San Francisco, CA; Ballyhoo Media, the nation’s leading waterway media company, announces the launch of its new digital ad network across the San Francisco Bay Ferry fleet, featuring 97 new 55” 4K glare-free commercial Samsung displays. With programmatic capabilities and real-time measurement and attribution, this network represents the most advanced DOOH platform ever deployed on ferry transit, purpose-built for the data-driven marketers who buy Bay Area media. This combination of premium displays and advanced measurement ensures brands deliver quality creative while proving real business outcomes with one of transit’s highest household income audiences.
With the Bay Area’s tech, AI, and finance sectors experiencing unprecedented growth and companies returning to the office, the ferry’s 3+ million annual riders represent one of the most valuable commuter audiences in the country. Nearly one in three riders comes from households earning over $200,000+ annually, with 91 percent using the ferry for weekday commuting, offering advertisers a direct line to business decision-makers and executives across industries.
The digital network arrives just as San Francisco prepares to host Super Bowl LX, the FIFA World Cup, and Dreamforce, positioning brands to capitalize on increased regional activity and visitor traffic around these tentpole events. The ferry also operates special service to Chase Center and Oracle Park for Warriors, Giants, and major concerts, extending reach during high-demand events.
“This is the most premium digital network ever launched aboard a ferry system,” said Tyler Zlatin, CRO of Ballyhoo Media. “With cutting-edge screens that make brands stand out, programmatic buying capabilities for seamless campaign integration, and third-party measurement and attribution from Streetmetrics, we’re bringing ferry advertising into the future.”
The upgrade builds on Ballyhoo’s 10-year exclusive partnership with San Francisco Bay Ferry and launches across all routes including Downtown San Francisco, Oakland, Alameda, Vallejo, Harbor Bay, and Richmond.
ABOUT BALLYHOO MEDIA
Ballyhoo Media is the nation’s largest and most innovative waterway media company. From ferry dominations and water taxi wraps to digital billboard boats and live events, Ballyhoo helps brands break through the noise with iconic placements on the water. With exclusive partnerships in New York, Seattle, Miami, Chicago and now San Francisco, Ballyhoo is reshaping what’s possible in out-of-home advertising. Learn more at www.ballyhooboats.com
ABOUT SAN FRANCISCO BAY FERRY
San Francisco Bay Ferry is a regional public transit agency tasked with developing, operating and expanding ferry service on the San Francisco Bay and with coordinating the water transit response to regional emergencies. The agency operates ferry routes connecting the cities of Alameda, Oakland, Richmond, San Francisco, South San Francisco and Vallejo. More information is available at https://sanfranciscobayferry.com/media-center.
Source: Ballyhoo Media
