Audience IQ – What is it and how does it benefit programmatic OOH
Adomni’s Audience IQ was released just months ago. It offers advertisers the ability to choose from over 1,000 audience segments such as demographics, behavior, and interests to find the optimal locations for their programmatic out of home ad campaigns and then track the performance.
Under the hood, Audience IQ is software that uses Adomni’s technology partnered with intelligence provided by PlaceIQ, AD Mobilize & LINK-ETT (for Audience, Measurement and Analytics). Consumers opt-in to be part of their metrics which come from apps on their smartphones. 200+ million unique devices are currently in their database.
Together they provide the following capabilities:
To see Audience IQ in action check it out here.