ASM Global Set to Dramatically Expand Sponsorship and DOOH Initiatives
ASM Global—the world’s leading producer of entertainment experiences, venue management and event strategy has named Jason Oberlander as chief commercial officer to dramatically expand its partnerships.
Jason Oberlander, Chief Commercial Officer, ASM Global (Photo courtesy of ASM Global)
In making the announcement, ASM President and CEO Ron Bension said, “We have the scale, consumer touchpoints and ability to integrate brands in—to music, sports, business, tech and more—that will drive value for the brands, content providers, venue partners and guests. Jason’s extensive experience, particularly with IMG in forging new national partnerships with Fortune 1000 brands, will provide far and away the most diverse and enriching opportunities the industry has ever seen.”
In Oberlander’s new role, the former senior vice president, national sales Learfield IMG College will oversee ASM’s plans to grow its well-established industry-leading position in naming rights and marketing partnership generation for its arenas, stadiums, theaters and convention centers. ASM is the most prolific presenter and producer in entertainment including serving as the largest conduit of Live Nation and AEG content.
Oberlander was a key architect of the growth of the leading collegiate marketing company, which holds the multimedia rights to more than 200 of the nation’s top collegiate athletic properties including the vast majority of Power 5 programs.
“ASM’s growth potential is unlimited,” Oberlander said. “We’re the world’s largest live-event marketing platform, which enables us to deliver fan-engagement opportunities to brands across the guest journey; and we can do it on a scale that no one else can deliver.
“Fans are craving live-event experiences more than ever, and brands will want to be a part of those moments. No one has the breadth of events, venues, tenant partners and boots on the ground like ASM,” he said. “At a full run, there are 164 million people coming through our venues. That’s more than the four major U.S. professional sports leagues combined. We are very excited to show brand partners what we’re planning.”
ASM Global, in concert with AEG Global Partnerships, has been active in recent months on securing naming rights and other ASM Global corporate partnerships. Key naming rights include the Coca-Cola Music Hall and Distro T-Mobile in Puerto Rico; the renamed T-Mobile Center in Kansas City, Missouri; and the AO Arena in Manchester, England; among others. Recent alliances include a multi-year technology partnership with Mobilitie to transform digital experiences at live events worldwide, utilizing advanced 5G connectivity solutions to power dynamic new interactive and immersive experiences for sports and entertainment fans across the globe and a multi-year agreement with Honeywell to create smarter and safer venues and enable audience experiences through the digitization of the global venue network’s operations.
About ASM Global
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. asmglobal.com
CONTACT: Jim Yeager