AI Design Progression 2022/2024/2026

In 2022, when AI was beginning to “design” things, we did a test to see how capable it was. 2 years later, in 2024, we did a follow-up using the same design prompt to see how it compared. Now, 2 years later, again in 2026, we did another follow-up to see the progression. Whether you like AI design or not, this is was a fun test just to see how it’s evolving over time.
At Tasty Ad, we don’t believe using AI for billboard design as a full production model is a good idea. However, it can be a useful tool and save time for specific tasks.
Read more about our view of AI in OOH here.
Below are the exact same design prompts, with 2-year gaps between them:
“A billboard advertisement for Coca-Cola with a woman wearing sunglasses”

“An advertisement for a James Bond movie”



