Adomni Appoints Harjit Badesha as Regional Managing Director for the UK and Europe Region
Las Vegas, NV – Adomni, the leading programmatic platform to plan and buy digital out-of-home advertising, today announced the appointment of Harjit Badesha in the newly-crafted leadership position as Regional Managing Director for the UK and Europe region. Badesha will join the team in December 2021, and will be responsible for overseeing the management, performance, and communication of Adomni’s sales and operations in the UK and Europe. His extensive leadership and sales experience in various media will contribute significantly to Adomni’s development and successful expedition. He will report to and work closely with Adomni’s Global President and CRO, Mike Cooper.
“We are thrilled to welcome Harjit to the Adomni team,” said Mike Cooper. “With his broad media and marketing background and his expertise in advertising and programmatic, I’m confident Harjit will lead Adomni’s UK and Europe operations and equip our team to success!”
Badesha brings over 20 years of leadership and media experience spanning national press, magazines, digital, and OOH to his new role. In his previous position, he co-founded and ran KBH Digital, helping transport operators monetize digital assets such as consumer websites, passenger wifi, and onboard entertainment. Earlier in his career, he held numerous leadership roles with Clear Channel Outdoor and Microsoft. He then moved to eBay as the Head of International Advertising Sales, building his team from the ground up and managing relationships with international advertisers.
“I’m so excited to be joining Adomni at this point in my career,” said Badesha, “Adomni is an opportunity for the worlds of OOH and digital media to merge and I can draw on my experience of each to help grow revenues from agencies and clients.”
Adomni is a programmatic advertising platform that easily connects brands with on-the-go consumers via real-world digital screens. Advertisers can target audiences using mobile location data and launch campaigns in minutes, using one of the largest DOOH networks in the world. Currently, the Adomni platform offers access to over 70 billion monthly impressions on hundreds of thousands of digital screens across the U.S., Canada, EMEA and APAC.