Adams Outdoor Advertising Hires Jorg Cieslok as President and Chief Operating Officer
NEW YORK–(BUSINESS WIRE)–Adams Outdoor Advertising (“Adams” or “the Company”), one of the largest out of home media operators in the United States, today announced the hiring of Jorg Cieslok to the newly created role of President and Chief Operating Officer. With more than three decades of significant experience in out of home (OOH) advertising industry, including developing innovative digital solutions, Cieslok’s experience will be extremely additive to Adams as it looks to continue to expand upon its success to date.
“Jorg’s entrepreneurial background and profound analytical and creative capabilities will complement well our strategy to provide innovative solutions to the world of outdoor advertising,” said Kevin Gleason, CEO of Adams. “With the industry evolving at a rapid clip, Jorg’s deep experience as one of the industry’s leaders in Canada and out-of-the-box thinkers will be integral in helping us execute on our vision and help us continue to innovate. We are excited to have Jorg join Adams and look forward to our continued growth with him as part of our executive leadership team.”
A pioneer in the outdoor advertising industry in Canada, Cieslok was previously the CEO of Cieslok Media, a leading Canadian outdoor advertising firm that he founded in 2013 and sold in 2017 to Bell Media Inc., a subsidiary of BCE Inc. The firm had a large footprint in digital and static billboards throughout major cities in the country. Cieslok started his career in the OOH industry in 1990 with the founding of Cieslok Outdoor Inc., an operator of large format billboards in the greater Toronto area and key player in revolutionizing the OOH industry with premium large format billboards, domination and OOH mobile integration. He served as President and CEO of the firm until its sale in 2004 to Titan Advertising Inc. (“Titan”), the largest transit advertising business in North America. He served as Executive Vice President and General Manager at Titan before founding Cieslok Media. During this time, he played a key role in developing Titan’s Canadian and Chicago markets, as well as its extensive digital advertising network.
Commenting on his new role, Cieslok added: “I am delighted to be joining the Adams team and to have the opportunity to contribute to the Company’s continued growth and success delivering media solutions to target audiences. The advertising industry is ever changing and it’s an honor to be a part of such an exciting company. I look forward to helping drive Adams’ strategic vision forward and help position it as one of the leaders in out of home advertising by bringing innovative and creativity to our clients.”
Founded in 1983, Adams has been instrumental in promoting the power of outdoor advertising by providing clients with bespoke media solutions to target audiences at the local level. In September 2021, Adams announced it had signed a definitive agreement for a strategic investment with Searchlight Capital Partners, L.P., a leading global private investment firm, in partnership with British Columbia Investment Management Corporation (“BCI”), one of the largest asset managers in Canada.
About Adams Outdoor Advertising
Adams Outdoor Advertising (“Adams”) is a privately owned company offering out-of-home and online media solutions. Adams offers unique and award-winning creative, audience-based multi-media sales expertise, and a people-first approach to client service. Adams boldly proclaims its mission of reinventing the medium known as outdoor by proving it to be more relevant and powerful than anyone has yet to imagine. By maintaining strong member relations with industry leaders such as Geopath and the OAAA, Adams employs data-driven media proficiency that raises the standard for out-of-home.
About Searchlight Capital Partners, L.P.
Searchlight is a global private investment firm with over $10 billion in assets under management and offices in New York, London and Toronto. Searchlight seeks to invest in businesses where its long-term capital and strategic support accelerate value creation for all stakeholders. For more information, please visit www.searchlightcap.com.
About British Columbia Investment Management Corporation (BCI)
With C$199.6 billion of asset under management as of March 31, 2021, BCI is one of Canada’s largest institutional investors. Based in Victoria, British Columbia, BCI is a long-term investor that invests across a range of asset classes; fixed income; public equities; private equity; infrastructure; renewable resources; real estate; and commercial mortgages. BCI’s clients include public sector pension plans, insurance, and special purpose funds. BCI’s private equity program, with C$20.7 billion of assets under management, has a well-diversified portfolio comprised of direct and fund investments. The team brings industry expertise across financial and business services, healthcare, industrials, consumer, and TMT sectors.
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