WOO Seoul Asia Forum: from regional to global
APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum is being held from November 5-7.
Regionally Ben Milne from Billups APAC dives into growth in the region from harnessing AI; Australia OMA chair Charles Parry-Okeden looks at the growth and key contribution of National Associations, OOH Capital’s Annie Rickard asks if the programmatic promise is being delivered in APAC and Gideon Adey’s panel will report on the region’s journey to delivering universal OOH Audience Measurement.
Global contributions will include a Keynote address from JCDecaux’s Daniel Hofer identifying key success factors across international markets; head of dentsu Global OOH Adam Garrity on global brands buying into Korea and Germany’s Kai-Marcus Thäsler on international coordination against regulatory restrictions on OOH advertising.
The Forum will also be covering other key areas currently critical to the OOH Ecosystem including the growth in importance of Retail Media, the importance of Transit media and of course Creativity the life blood of OOH media – all with a strong regional perspective but at the same time enhanced with a global perspective.
WOO President Tom Goddard says:”Our visits to APAC are always well-attended, insightful and markers for the way the worldwide Out of Home industry is developing. South Korea in November will be our biggest Regional Forum to date and we have secured an outstanding speaker line-up that will more than do it justice.”
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international company – JCDecaux – as well as blowUP media and Ocean Outdoor from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia, Asiaray from Hong Kong and the Multiply Media Group from the UAE. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
