Outdoor advertising gets behind Damian Cox’s brutal charity climb
Industry shows support for Wildstone founder and CEO as he plans to scale Ama Dablam
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The outdoor advertising industry has been giving its backing to the founder and CEO of the world’s largest owner of outdoor media infrastructure, Damian Cox, as he prepares to climb one of the Himalayas’ most formidable mountains for charity next month.
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With two close friends, on October 15 Cox will set off on his ascent of Ama Dablam (6,812m) in Nepal, a steep, exposed peak that tests climbers with sustained ice, rock and mixed terrain. The climb will take 15 days and has required punishing physical and acclimatisation training over the past four months.
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Cox is undertaking the gruelling challenge to raise funds for Young Epilepsy and Lupus UK, and he also hopes to increase public awareness of the conditions the charities focus on. His motivation is personal, as his daughter, Milla, lives with absence epilepsy and lupus.
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“Watching what my daughter goes through is extraordinarily difficult,” said Cox. “She faces so many obstacles, yet she navigates life with courage and resilience and always maintains her brilliant sense of humour. She’s inspired me to do something meaningful for other children affected by these conditions.
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“To do justice to her, I needed a truly outstanding endeavour. Ama Dablam is one of the most difficult mountains to climb in the Himalayas. It’s slightly lower than the peaks of Everest and K2, but it’s a highly technical climb, so the scale of the challenge felt right.”
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Cox has already raised close to £45,000, with contributions from a number of individuals in the outdoor advertising industry, while Global and Hillenaar Outdoor are among the firms to have made corporate donations. Outdoor media operator 75Media has granted free advertising space on its digital billboards to the climb’s fundraising publicity, boosting awareness among the wider public.
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“I’m incredibly grateful for the support I’ve already received from people in the industry and I’m hoping others will dig as deep as they can to support these vital charities,” said Cox.
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To support Damian, visit: https://givewheel.com/
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Wildstone is the largest owner of outdoor media infrastructure in the world. The company’s portfolio of over 5,000 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites.
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Wildstone buys and rents property sites for outdoor advertising across the UK, Europe and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations.
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Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue and concentrate on their core business of selling OOH advertising.
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Wildstone is shaping the future of outdoor advertising through the digitisation of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight, slim and high-performing.
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For more information, please visit www.wildstone.co.uk
