Wildstone adds nine premium Melbourne billboard faces to growing portfolio

Wildstone has completed the acquisition of nine billboard faces over six billboard structures in metropolitan Melbourne from High Street Media, taking its Australian portfolio to 71 assets – comprising 44 static and 27 digital billboards.

The new additions include three double-sided digital and static structures and three single-sided digital screens. Four of the six are super sites located along major arterial routes including the South Gippsland, Frankston and Princess Freeways. The fifth and sixth are spectacular sites, situated on the Metropolitan and Western Ring Roads.

Jonathon Kouvelis, Director at High Street Media, said: “I was very happy with the way this transaction progressed with Wildstone, which handled every aspect of the deal expertly from start to finish. I’m proud of what we’ve achieved with these sites and believe they will continue to thrive under Wildstone’s ownership.”

All assets are subject to long-term agreements with established billboard operators. ASX-listed oOh!media manages five of the sites, with Civic Outdoor operating the sixth.

The acquisition aligns with Wildstone’s global infrastructure model, which centres on the long-term ownership of quality billboard assets. Wildstone works in partnership with media operators to ensure each site is fully optimised while remaining focused on the growth of its asset base.

Wildstone is the largest owner of outdoor advertising infrastructure in the world, with more than 5,400 assets. It entered the Australian market in May last year and has since completed a number of acquisitions in the country.

“We’re pleased to have completed another strategic transaction in Victoria as we continue to grow our footprint across the country,” said Noel Cook, Managing Director of Wildstone Australia.

* “Reaching 71 billboard assets in just over a year reflects the strength of our approach and the response from billboard owners and landlords looking for long-term value. We remain focused on further acquisitions in both metropolitan and regional markets.”

Wildstone is a leading owner of outdoor media infrastructure. The company’s portfolio of over 5,000 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites.

Wildstone buys and rents property sites for outdoor advertising across the UK, Europe and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations.

Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitise sites. This collaboration enables media owners to accelerate growth, boost revenue and concentrate on their core business of selling OOH advertising.

Wildstone is shaping the future of outdoor advertising through the digitisation of out-of-home assets. The company provides high-quality roadside media that stand the test of time, using next-generation LED screen technology that is lightweight, slim and high-performing.

For more information, please visit www.wildstonecapital.com.au