Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America
Zoom Media, the parent company of GymTV, has announced today a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada.
This collaboration provides an additional avenue for buyers to discover and activate on GymTV’s high-impact, in-gym video screens through VIOOH’s global SSP. Advertisers can launch campaigns through major demand-side platforms (DSPs), reaching a well-rounded and influential audience during one of the most attentive and high-intent moments of their day.
“This is premium video in a premium environment,” said Chris Corvetti, Senior Vice President, Sales & Marketing, North America at Zoom Media. “Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it’s a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience.”
GymTV is currently active in thousands of top-tier fitness venues across North America, including LA Fitness, 24 Hour Fitness, GoodLife Fitness, Gold’s Gym, and others. With 100 million+ monthly workouts and an average dwell time of 80 minutes, GymTV delivers unmatched exposure and frequency. Its audience is more than fitness, they’re cultural drivers with influence across industries.
“We’re proud to welcome Zoom Media and GymTV to the VIOOH platform,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “This partnership brings a powerful new North America inventory source to both our domestic and international buyers, giving them the ability to engage with active lifestyle audiences in high-quality venues through the flexibility of programmatic digital out-of-home advertising.”
Through the VIOOH SSP, advertisers can plan campaigns across GymTV’s vast North American footprint, targeting by location, time of day, or audience segment. The variety of brand-safe wellness and lifestyle content on GymTV is designed to entertain and motivate, making it an ideal environment for brands across categories, including retail, auto, finance, tech, travel, CPG, food & beverage, and more.This partnership marks VIOOH’s entry into North America’s health & fitness space, reinforcing its mission to connect buyers with premium, contextually rich DOOH inventory worldwide.
About GymTV
GymTV, owned by Zoom Media Corp., is the largest gym-based television network, reaching more than 55 million active lifestyle consumers. Installed in over 13,000 health clubs across the United States, Canada, and the United Kingdom, GymTV delivers 24/7 curated content, featuring music, fitness tips, entertainment, and lifestyle programming, across more than 100,000 screens.
Zoom Media helps brands connect with active lifestyle audiences through GymTV, large-format Digital Spectaculars in premium gym locations, Cardio Personal Viewing Screens, digital billboards, static billboards, sampling programs, and mobile extensions.
With a presence at the center of the wellness movement, GymTV offers brands a powerful way to engage consumers in a high dwell time environment, when they’re in a positive, focused, and highly receptive mindset.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 34 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
