OAAA Introduces Jury Lineup for 2025 OOH Media Plan Awards
The Out of Home Advertising Association of America (OAAA) is pleased to announce the esteemed jury for this year’s OOH Media Plan Awards, an industry-leading program celebrating outstanding media strategy, placement, and execution since its launch 25 years ago.
This year’s jurors include a distinguished lineup of professionals whose diverse expertise spans media, agencies, technology, brand stewardship, and innovation:
- Brad Alperin, Head of Brand Solutions, OUTFRONT Media
- Ali Broback, Chief Client Officer & Partner, ODN
- Maria Givens, VP, Head of Media, Digital & Platforms, NA, Bayer
- Randy Kilgore, Chief Revenue Officer, Reveal Mobile
- Greg Joseph, VP, Inventory Development, StackAdapt
- Daniel Mello Motta, VP Marketing & Communications, Americas, Loewe
- Jonathon McKenzie, Head of Brand Paid Media, HubSpot
- Josh Scharfberg, Chief Revenue Officer, Adams Outdoor Advertising
- Hugh Scallon, SVP, Head of Video Activation, VaynerMedia
- AJ Storinge, EVP, Global Managing Partner, Client Leader, UM WW
“Out of home has a unique ability to connect with audiences in powerful and memorable ways,” said Maria Givens, VP, Head of Media, Digital & Platforms, NA, Bayer. “I am honored to join this year’s jury and look forward to recognizing work that pushes creative boundaries while delivering measurable business results.”
Drawn from both OAAA’s Brand and Agency Councils, as well as OAAA’s membership, this year’s jury reflects a dynamic cross-section of leaders shaping the future of out of home advertising. Their combined expertise spans creative development, media strategy, data-driven planning, and brand leadership, ensuring each campaign is evaluated through multiple expert perspectives.
“OAAA’s OOH Media Plan Awards highlight the best thinking in our industry,” said Olivia Oshry, SVP Marketing & Communications, OAAA. “This year’s jury brings together incredible talent from across our community who understand the art and science behind impactful campaigns. We look forward to seeing the innovative ideas and strategies that will rise to the top.”
Entries are complimentary. The call for entries runs through September 5, 2025. To be eligible, campaigns must have appeared on OOH media between July 1, 2024 and June 30, 2025 and must not have been submitted in previous OOH Media Plan Awards competitions. Last year, the coveted Media Plan of the Year honor went to the Charli XCX’s Brat Wall campaign, a bold partnership between Colossal Media and Warner Records that transformed a Brooklyn wallscape into a viral sensation, driving social conversation and fan engagement worldwide.
Winners will be revealed at The Advertising Club of New York’s OOH:NOW event on December 3, 2025.
For campaign guidelines, submission instructions, or to enter, click here.
