The challenge for OOH: Amazon chief to speak at WOO Mexico City Congress
The World Out of Home Organization’s Annual Global Congress convenes in Latin America for the first time – in Mexico City from June 4-6 – with a star-studded line-up of speakers from all sides of the Out of Home industry.
New to the line-up is the Day 1 Keynote, João Ferraz de Mesquita, Director – Amazon Prime Video – LATAM, Canada, Australia & New Zealand, part of the world’s biggest advertiser. Ferraz de Mesquita’s theme is ‘OOH: is it ready to rise to the occasion?’ and he will challenge the industry by asking if it is now ready, with the relative demise of TV, to share the stage with digital?
Can it offer the fast reach that will complement the frequency and targeting offered by digital? Does it have the tools and measurement to guarantee the AAA rating that opens the door to greater investment from major players?
WOO President Tom Goddard says: “When Amazon talks, the media world listens and we’re delighted to welcome João Ferraz de Mesquita to Mexico City. His challenge to OOH to fill the gap left by the retreat of linear TV not only shows what the OOH industry needs to do now but also charts clear a path forward to reaching the revenue target the industry has been pursuing for decades. We’re delighted to showcase such a thought-provoking issue and speaker.”
Click here to register for the Congress
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
