The future of Out of Home: Boidman and Frey to speak at WOO Annual Congress in Mexico City
The global Out of Home market is changing rapidly and two noted experts, Mark Boidman, Global Media Group Head at investment bank Solomon Partners and Barry Frey, President and CEO of the DPAA global trade body, are joining the speakers at the World Out of Home Organization Annual Congress in Mexico City from June 4-6.
Boidman will dive into the key trends transforming the physical and digital landscape from AI-driven targeting to shoppable media experiences – and show how brands are leveraging connected tech to drive seamless consumer engagement across OOH, retail environments, and connected TV. He will also map the future of M&A in a consolidating media landscape.
Frey’s related theme is how the digitization of OOH advertising is transforming the industry, propelling media owners, tech, hardware, brands, and agencies to grow share of spend, revenues and propel the industry forward.
WOO President Tom Goddard says:
“Mark Boidman is the world expert on Out of Home finance and the global media developments that drive it. In a long career he has advised on over $45 billion of deals in a number of media sectors and, while nobody has a crystal ball, he is uniquely placed to show Congress the direction the industry is taking.
“Barry Frey is one of the world’s leading advocates for digitization and the benefits it brings to many media, especially OOH. There could be no better guide to the particular challenges and opportunities that await OOH in a currently volatile global economy. We look forward to welcoming both in Mexico City.”
Click here to register for the Congress
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
