#1 Must Have for Spec Art
Spec art has been around a long time, and some say that it is a waist of time and money. But at Roland Digital Media, they know different. What makes them different from other billboard companies is they actually create spec art for every potential client. That helps them keep a higher than average occupancy rate. But sometimes it gets overwhelming with the amount of spec art that needs to be done on a weekly basis. So the creative director came up with a software tool that automates out of home ad creation. The software is pre-populated with professional looking ads that are fully customizable. And the great thing is you don’t need design experience to use Tasty Ad. We made it so anyone can design a professional looking billboard ad within minutes.
We believe if you do not use spec art in your OOH company to generate sales, you’re holding yourself back. It really is an ice breaker… walking into a new business with ads and not just with location maps and a contract. They see how their ad could look and that gives them a chance to think about what they could do. A sales manager says they are 2-3 times more likely to get a sale with spec art.
Want to give your OOH sales a boost? Try Tasty Ad free for 2 weeks and see how well it works for you! No strings attached. Can cancel at anytime. Try it here.