If You Dream It, We Can Deliver It, Postmates Releases New Ad Campaign
Postmates, a leader in enabling anyone to have just about anything delivered on-demand, has created a new ad campaign titled “When all you can food is think about,” that sets the brand apart in the on-demand delivery category. The first television commercial aired during the Oscars broadcast on Sunday, February 9, focusing on how cravings drive all of us to dream and Postmates can help satisfy those cravings. In addition to the new commercials, Postmates has brought the surreal to life in print, digital and OOH components of the campaign. The campaign was developed with Postmates’ creative AOR, Mother in Los Angeles.
In the new ads Postmates moves beyond just showing the technology behind food delivery, which has become common in this category, and instead focuses on just one human truth: the power of craving. Playing within a world of surrealism, the TV spots explore the sensation of craving your favorite food through unique visuals that trigger hunger, humor and fantasy. To drive home the power of all-consuming food cravings, the spot ends with “When all you can burgers is think about: Postmate It.”
“In a category where so many focus on the tactical nature of delivery and technology, we decided to tap into the human truth of intense cravings and bring this to life through incredible storytelling. Everyone knows what it means to be hungry and to crave their favorite food, so we’ve worked with an amazing agency, director and production team to bring that feeling to life in a truly unique way,” said Eric Edge, SVP of Marketing & Communications, Postmates.
In the OOH, print and digital extensions of this campaign, Postmates expanded on this idea of tapping into human truths that bridge surreal creativity with clever copy. They transformed the smartphone into a portal by which people can literally get their food, and paired it with headlines that are shorter, sharper, and wittier than ever before.
“For most people, food is less about hunger and more about obsession. This is where Postmates steps in,” said Joe Staples, ECD & Partner, Mother in Los Angeles. “We satiate desire with burgers and pizza and tacos and sushi. This is where we find the campaign – daydreaming in these moments.”
Postmates was named one of the top three fastest growing brands in 2019 by Morning Consult and is a leader in offering the most choices in on-demand delivery from more than 500,000 restaurants, grocery and convenience stores, as well as traditional retailers. The company now operates in about 4,200 cities, serving 80% of the US.
Postmates enables you to get anything you want on-demand. Launched in 2011, Postmates led the creation of on-demand delivery in the U.S and has grown to be the #1 platform in Los Angeles, amongst other markets across the Southwest and has the most merchant selection in the country, including hundreds of exclusive merchants such as Sugarfish, Salt + Straw, Trejos Tacos and The Coffee Bean and Tea Leaf. The company now operates in more than 4,200+ cities across the U.S. and provides access to over 500,000 merchants. Postmates is headquartered in San Francisco. Learn more: www.postmates.com.