Ballyhoo Media Launches Exclusive Advertising Partnership with Potomac Water Taxi, Bringing Large-Format Vessel Wraps to Washington DC
MIAMI, FL — Ballyhoo Media, the nation’s leading waterway out-of-home advertising company, today announced an exclusive advertising partnership with Potomac Water Taxi, operated by Hornblower Group. Beginning this spring, Ballyhoo will offer full exterior vessel wraps on the Potomac Water Taxi fleet, allowing brands to reach the Washington, D.C. metro area in a fresh, highly impactful medium.
Full double-sided exterior wraps, up to 88 feet in size, will move along routes connecting Georgetown, The Wharf, Alexandria, and National Harbor. Running up to 10 hours daily, the fleet passes high-value commercial, government, and residential corridors and visits the Navy Yard Waterfront for major events at Nationals Park and Audi Field.
Brands have long struggled to make an impact in the DC market, where OOH inventory is extremely scarce. This partnership offers the only OOH platform capable of reaching Georgetown, The Wharf, Alexandria, and National Harbor in a single buy.
“Talk about making a splash,” said Tyler Zlatin, CRO of Ballyhoo Media. “Advertisers are constantly looking for ways to make an impression in this market, and until now, there simply hasn’t been a solution like this. With this format, we’re floating the equivalent of two billboards past the most influential communities in the D.C. metro area, right in front of the audiences brands have been trying to reach for years.”
Operating within approximately 100 feet of shoreline, the water taxis bring brands directly into some of the region’s most sought-after waterfront neighborhoods across Georgetown, Arlington, and Alexandria, reaching audiences at offices, residences, restaurants, parks, and pedestrian-heavy shoreline destinations. Passing GW Parkway, I-395, I-495, and Memorial Bridge, arterials carrying a combined 550,000-plus vehicles daily, the vessels deliver large-format visibility at the heart of the region’s busiest commuter corridors.
“Our vessels are a highly visible part of the waterfront communities we serve,” said Chad Barth, Vice President of Mid-Atlantic Region for City Cruises. “Through this partnership with Ballyhoo Media, we’re unlocking a dynamic new platform for brands to engage with residents, commuters, and visitors in an innovative way.”
Vessel wraps are now available for the 2025 operating season, running March through December. For more information, visit ballyhooboats.com
About Ballyhoo Media
Ballyhoo Media is the nation’s largest waterway media company, specializing in ferry advertising, water taxi wraps, digital billboard boats, and experiential activations. Ballyhoo partners with transit agencies and maritime operators nationwide, including Chicago Water Taxi, San Francisco Bay Ferry, Washington State Ferries, Staten Island Ferry, Fire Island Ferry, and Fort Lauderdale Water Taxi, to deliver high-impact campaigns for local, regional, and national brands. Ballyhoo Media now reaches more than 45 million premium commuters onboard annually, with millions more along surrounding shorelines. Learn more at www.ballyhooboats.com.
About Hornblower Group (City Experiences)
Hornblower Group is the leading ferry transportation infrastructure provider in North America. Spanning a 100-year history, Hornblower Group’s portfolio includes service to many of North America’s leading public attractions, including Niagara Falls, the Statue of Liberty, and Alcatraz, as well as ferry services across major cities in the United States. City Cruises, Hornblower’s entertainment division, offers dining and sightseeing cruises. Hornblower Marine provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut. Additionally, Anchor Operating System, LLC provides reservation, ticketing, and website integration services for clients in the transportation, tourism, and entertainment industries. Today, Hornblower Group serves more than 20 million guests annually. For more information, visit hornblowercorp.com.
Source: Ballyhoo Media
